12 Reasons Why You Need an In-Store Competition

There are numerous well-known brands that have harnessed the power of in-store competitions and promotions to further promote sales. Then there are brands which are yet to tap into this powerful marketing tool, with reasons ranging from a lack of shopping behaviour knowledge, a doubt that promotions have an influence on purchases and an unfamiliarity with designing, implementing and managing in-store competitions.

Regardless of the reasoning, the fact is that in-store competitions have been known to increase sales substantially when compared to standard brand punting, with the below 12 potential outcomes:

Increase sales and profits,
Enter new market spaces and spread your reach,
Positively influence buying behaviour,
Encourage brand switching,
Create brand awareness,
Encourage new product trials and purchases,
Enhance consumer desire for your product,
Market your products without discounts or price cuts,
Reward brand loyalty,
Generate positive perceptions about your brand through exciting prizes,
Create a database of consumers for direct marketing, and
Generate positive word of mouth.

Keep in mind that the prizes you offer play a pivotal role in the success of any promotion. If your prizes do not illicit excitement within your target market you will not reap the full benefits of running a competition. Should you require assistance with prize suggestions and prize sourcing, contact Prize Voucher Agency on info@prizevoucher.com or 011 022 4348.